Branding Your Escort Business: How To Define Your Escort Brand
Brands have always been important in the world of marketing. When we see that Campbell’s soup label, or the Nike swish, we know exactly what it stands for, what kind of products to expect, and what kind of pricing to expect. It’s all possible through one, cohesive, and original brand.
Well, in the world of digital marketing, branding is much more important. We live in a global world today, which means the competition is stiffer than ever before. A brand needs to communicate feeling, empathy, emotion, and originality without possibly ever interacting directly with the consumer. The stakes have been raised, especially for escort businesses.
BRANDS & BRANDING MATTER
Just to give you an idea of how important a brand is, consistent presentation of a brand increases revenue by 23% on average. Even more staggering, 94% of consumers say they are more likely to be loyal to a brand that offers complete transparency. In this same study, 64% of consumers claimed that shared values are the main reasons they have a trusted relationship with a brand, and are therefore more likely to continue using their services, as well as recommend them to friends and family.
A brand is an essential part of online marketing and success today. Let’s dive deeper into the definition and implications of a strong brand.
WHAT IS A BRAND?
By definition, what exactly is an online brand? How do we break it down into terms people can understand?
At its simplest form, a brand is a name, term, symbol, or any other feature that identifies one seller’s goods or services as distinct from another.
A brand that is something unique, original, and only found within that one company/online platform. It’s what you think of when you think of the particular service or product sold through the platform. Of course, brands are much more complex than that. There are entire books on brands and branding, as well as how you can master online branding today.
Good branding is the art of communicating to your audience what your message is and what your business provides. It is, at its core, the very element that will make or break your current and future success. Without a brand, you’re as good as irrelevant in a world of digital content, images, and videos.
BENEFITS FROM BRANDING
As we mentioned above, the competition is stiff today. You are competing with the entire world, not just your local community anymore. The industry is saturated, and the only way for you to break through the noise is to have a brand that is memorable, persuasive, and engaging.
A brand acts as a shortcut for your audience to find you in a mass of other advertisers.
Your brand also:
Communicates to Your Audience: Your ideal buyer is calling out your name. Is your brand answering? Is it easy for them to find you?
Cuts Down Admin Time: If your brand is able to communicate everything you stand for in one cohesive image and message, you’ll spend much less time answering everyone’s questions and concerns.
Develops Buyer Loyalty: A transparent and stated brand will win over the hearts and minds of consumers everywhere. If they feel they can trust you, they will tell everyone in their lives about your services.
So, if you don’t have a brand that you think does all of this yet, how do you get it? What do you do? What are the necessary steps?
The first question to ask yourself: what problem do you solve?
MEANINGFUL CONNECTIONS ARE KEY
For effective escort branding, you need to first sit down and identify what pain points you are solving for your buyers. People are emotive. We are emotional creatures that respond to emotional triggers.
Successful businesses understand that the motivation for purchases are to solve emotional needs and desires, rather than functional problems.
Great branding increases audience rapport by emphasising the business human-like attributes, and establishing meaningful connections that resonate stronger and longer with buyers. This is achieved by communicating how the core beliefs and values of the brand, aid in solving greater emotional problems for the buyer.
The sharing of a consistent journey or narrative, is commonly referred to as a “brand story". The greater the story teller. The greater the value of the brand, trust and ongoing loyalty of buyers.
TIP: People buy from people, not things and not businesses with no deeper meaning to share.. Removing all emotion from your social media branding will win you 0 followers and little customer loyalty.
The best thing you can do to be a genuine and authentic brand, is figure out who you are, and be more of it!
5 FOCUS POINTS TO DEFINE YOUR BRAND
Personality: Who Are You
At the end of the day, who are you? What do you stand for? What makes you happy and what sets your soul on fire? You should be able to answer these questions for your brand, too. Is it a brand that is risqué? Wholesome? Plain? Bold? Sit down and answer personality questions for your brand.
Experience: What Do You Offer
What is the experience you want your brand to emote? Is it a wild and exciting experience, or one that is a little safer? What do you want clients to know before they come through your doors?
Relevance: Why Your Offering is Relevant to Clients
What is the exact problem you are solving for clients? Is it that they’re lonely? Do they want entertainment? A place to go with friends? Why is your offering relevant? Be sure to communicate this to buyers so they can understand why they should spend money at your establishment.
Separation: How Are You Different
You need to break through the noise today. And trust us, there’s a lot of noise. Why is your escort business different? Do you only work with one kind of women? Do you provide something totally crazy, like a VR escort experience? Be sure to make it obvious why you are different than everyone else in the game.
Offer: What Do You Do for Clients
What do you offer at the end of the day? What are your core services that clients can count on, no matter what?
Narrative: Your Brand Story
Everyone loves a good story. If you can make your consumer feel like the protagonist in your brand story, they are going to keep coming back for more. Remember: stories tug on our heartstrings and ignite our emotions. Emotions are what cause people to spend their money.
You need to recognise there is a real, living, breathing person on the other end of your online branding and marketing efforts. For any online escort brand, you need to help that person feel like they are 100% part of your brand and the narrative it embodies.
OUR TOP TIPS FOR BRANDING YOUR ONLINE ESCORT BUSINESS
So what are our top tips for building a brand for your escort business? We’re glad you asked!
TIP 1 - Understand P.E.R.S.O.N.
Once you understand the groundwork for a brand above, you will realise that owning and marketing a brand doesn’t have to be that hard. Stop treating clients like they are these anonymous, feeling-less people in some kind of pushy marketing funnel. Think about the person you want in your establishment, and play to their likes/dislikes.
TIP - 2 Visual Communication
Did you know, if someone hears or reads information about a brand, they will only remember 10% of the information a few days later? But, if there is a visual paired with the information, they will remember 65% of the information a few days later.
It is so important to communicate your brand through brand visuals. In order to really imprint yourself in people’s minds, there needs to be some kind of consistent colouring, logo placement, photography, and videography that helps them recall information a few days later.
TIP 3 - Consistency
Consistency is key in a world of saturation. If you start posting one day about new escort services at your locations, and the next day about upcoming holiday activities around the community, your followers are going to get confused. Show consumers they can count on you for consistency and alignment.
Through alignment, ensure all points of contact, email signatures, voicemails, brand tones, and colours are completely paired. Example: there’s no random purple in your logo on Facebook, and orange on your website, etc. It just makes it easier for everyone!
TIP 4 - Brand Organisation & Planning
Brand plans are a comprehensive organised structure that help you identify brand tone, colours, images, emotions, etc. To develop these marketing plans, here at Sin By Design, we provide this kind of service so you can worry about running your business. With this kind of organised groundwork, you’ll find it much easier to never stray from your brand consistency again.
TIP 5 - Marketing Automation
Thanks to technology, you don’t have to do every single thing involved with your online escort brand alone. You can use automated posting platforms that make it easy to keep a consistent message, as well as consistent engagement since consumers can count on your presence each day. Later.com and Hootsuite.com are two examples of social media marketing platforms that make consistency easy.
TIP 6 - Genuine Engagement
Whether it’s engagement from consumers to your brand based on your amazing content, or your engagement back as you answer their questions and concerns, opening up your brand to transparency, as our statistic above cited, will make you more successful than everyone else in the industry today.
BRAND YOUR ONLINE ESCORT BUSINESS
Branding doesn’t have to be this overwhelmingly, complex marketing concept. Here at Sin By Design, we can make it easy for you. Let’s get started building your online brand today.